Pico Culture #04 - Soundsystem aesthetics (Baranquilla)

Above painted wood piece is an original decoration from the pico "El Solista", carefully conserved by a fanatical pico lover.

From the 70s each pico developed his own aesthetics through colorful paintings and decorations on the speakers and the control tower. This transmits a real identity to each pico, and can be inspired from pure psychedelic figures (El Dragon, El Cobra), or from personal experiences (for example, El Coreano was created by a colombian man who went to fight in Korea war), or from musical artists (El Pijuan), or from revolutionary figures (El Gran Che, El Gran Fidel). The visual identity personifies the pico, and usually transmits a message of power ("indestructible", "la potencia africana", "guerrillero de la salsa").

It really contributes to glorify the soundsystem, as being also considered as a piece of art.